Meet the Artist: Sarah – Pick Me! Design

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In the first in a series profiling local artists, Arts Life Reigate hears from Sarah of Pick Me! Design.

Hi! My name is Sarah Godsell and I’m the owner of Pick Me! Design. I’m a Graphic Designer and illustrator based in Reigate, Surrey.

I’ve always been fascinated by the arts whether it be slapping paint on paper as a toddler, putting on song and dance shows for my family, or completing my art A level and heading off to Art College where I explored many artistic mediums!

There was no question for a career in the arts, as I always excelled in that area over other school subjects. The first time art became a serious consideration was my art A Level, I was very fortunate to have two brilliant teachers, who really encouraged me to hone my skills. From there I completed a one year Art Foundation course in Oxfordshire, before heading off to Birmingham Institute of Art & Design (BIAD), where I studied a BA Hons in Visual Communication. It was very similar to my Art Foundation, but helped me to develop concepts and build my confidence in presenting ideas.


On finishing my degree, I was offered a job as a Junior Designer & Art Director at ‘The National Magazine Co’ in London (now ‘Hearst UK’). Within a few years I’d worked my way up to become a Senior Designer for ‘Prima’ magazine, but after six years full time at ‘Natmags’ as it was affectionately known, freelance design was calling! It gave me the opportunity to gain experience and bring more variety to my portfolio. It was exciting, but tiring, as I was often at a new office every Monday and the jobs could be extremely varied! One minute I could be pinching myself, sitting on the art desk at Vogue or head down with steam coming off my keyboard, whilst I ploughed through layouts on daily newspapers!


In the last few years I wanted to have more creative control and art direct my own jobs, so this is when ‘Pick Me’ was born! I now work directly with clients on a wide array of jobs designing and illustrating logos, flyers, brochures, stationery and digital artwork. More recently I have been working with the ‘Harlequin Theatre & Cinema’, Redhill. This has been an extensive and exciting job, including a bespoke illustration of Redhill for their ‘What’s on Guide’ front cover, designs and illustrations for cinema screening posters and flyers, and gift vouchers through to brochures to promote their venue hire.


I don’t like to have favourites, but logos are probably what I enjoy creating the most, as normally it means a client is just setting up their business, so it’s nice to be at the start of their new journey.


My inspiration can come from the most surprising of places. I was working on a commission for a Reigate boutique who wanted a bespoke star drawn for their sweaters, I happened to be walking past the beautiful Catholic church on Yorke Road in Reigate when I noticed the spire which has a slight Art Deco style roof lining. At home, I often refer to my large collection of art & design books, and two ‘treasure boxes’ full of printed material, plus of course the internet is full of inspiration. When I get a chance, there’s always the most fantastic exhibitions a train ride a way in either London or Brighton – so there’s plenty to get me fired up!

In 2018 – I’m chomping at the bit to get a proper art studio set up, as I’m keen to get painting again after a very long break. The last time I painted properly was aged 19 at Art College! Once my degree came along, all my art was created digitally on a computer, so it would be nice to flex the paints and paint brushes again. Watch this space!


Sarah’s portfolio can be found here:




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